(Social) Health service needs of young people (aged 1830) attending Essay

(Social) Health service needs of young people (aged 1830) attending social care services (at ACCESS) in the Cottonera area ( in Malta) - Essay Example Literature in the realm of research performed on the advances in social healthcare and their use would be quite numerous and diverse in their content and methodology. In the different separate studies located, only few would have spanned a time beyond a decade. The majority of research pieces, which focus on the inclusion of theoretical and technological advances in the sales and marking process, would actually focus on the overall social segments through fundamental health and caring levels. The fact that there is not very many-advanced research items specifically directed toward the social strategy and healthcare in the context of Social Health service needs of young people (aged 18-30) attending social care services (at ACCESS) in the Cottonera area in Malta would be the focus of this proposal. Malta's average population density is almost 1282 person per square km, which is very high. It also has a huge number of unemployed people and school dropouts surviving only on social benefits. They have the lowest educational achievement rates and ambitions in the region. There are also high levels of absence and truancy among the students. This results in most of the people living in mediocre and insufficient housing conditions. The Cottonera locality is among the utmost population density regions having a gradually aging population as most couples leave the locality for a better life elsewhere. Their total fertility rate is low at 1.37 and there has been a downward inclination in the total number of childbirths in the past 10 years. The proportion of children under 15 is rapidly declining while the proportion of people above 65 is increasing. Their unemployment rate, which is 53.9%, is also very high. Also the rate of participation of women in the workforce is lower than that of men. In order to eliminate these challenges, the Maltese government needs to prevent poverty and harbor the potential of it young people and children. ACCESS attempts to address these intricate social and cultural issues in a holistic, multidisciplinary, community based and client-centered method. Among the responsibilities of ACCESS is to create equal opportunities for people with less privileged backgrounds so as to reduce poverty and social barring between generations. It also promotes public engagement between the residents, which helps to tackle the downbeat self-image held by the different community members who take themselves to be failures. It intervenes at different steps in the life of the people through services and projects in order to break the sequence resulting in reproduction by successive generations of parents' position having limited opportunities and social elimination. The ACCESS staff

Parody Through Counter Examples Essay Example for Free

Parody Through Counter Examples Essay Counter examples are used throughout this play, and is a key role in the parody of the play. On both male and female sides of the dynamics in the play the first one is right from the start. â€Å"the streets are absolutely clogged with frantic females banging on tambourines. No urging for an orgy!† (727) In the â€Å"Classical Age† of Athens upperclass women assumed the role of a housewife, where their duties were to either clean up the house or organize the slaves of the house to do it for them. It was unheard of for women to be out in the streets like this period much less at night. The women of Athens formed together to plot against the men to bring them home from the war. As the women were gathering to plan against the men, Lysistrata said, â€Å"Im on fire right down to the bone. Im positively ashamed to be a woman—a member of a sex which cant even live up to male slanders! To hear our husbands talk, were sly: deceitful, always plotting, monsters of intrigue†(728) this quote makes me laugh, because while she is saying this her and multiple women are plotting a way to get back at the men. This quote plays off the stereotype that a woman is always out to make a mans life miserable in everything they do, but this is exactly the thing they are trying to do. While the women are out in the streets they continue to show how ridiculous they are when they are complaining on how much they do for their men. This quote by Kleonike is a prime example, â€Å"Theyll be here. You know a womans way is hard mainly the way out of the house: fuss over hubby, wake the maid up, put the baby down, bathe him, feed him† (728) Kleonike goes on and on about how much work they have to do, but she mentions that she gets up the maid, which does the work for her. This quote plays of the stereotype that women do a lot of house work, but in the play they have maids so obviously they are not doing too much. Counter examples are a huge part of the parody that is within the play, all of my previous quotes had stereotypes in them, but they all counter themselves. Parodys are still very popular today, for example the movie Space Balls which is a parody of Star Wars. Space Balls makes fun of everything that is taken very seriously in Star Wars, which gives the movie that comedy feel a parody comes with. Throughout the play, parody is seen in both the men and the women. The stereotype that men are strong and tough is presented towards the beginning of the play at the gates of the treasury. â€Å"Never been confronted with such backtalk. Cant allow it. Somebody pick up a log and pulverize that brass.† (740) Immediately following this the men are easily silence by nothing more than a bunch of women carrying water. These rough and tough men seen in the previous quote were defeated by nothing more than water. â€Å"[Shivering, the CHORUS OF MEN retreats in utter defeat]† (742) After the mens defeat they run away to the Commissioner, and he is sent home packing after several attempts to â€Å"out man† Lysistrata. â€Å"Gross ineptitude. A sorry day for the Force.†(745) This also relates to a parody in our modern day times with our own military. I here people complain about so many things our military does and stands for, yet the majority of the people criticizing are too afraid to join the military to begin with. So this â€Å"manly† stereotype applies to modern times as well, men are quick to jump up to fight someone, but do they go through with it most of time, no. This quick battle also shows how brutal these Athenian women are, when women of the classical age were to only be seen not heard. Women were used as trophies most of the time, to be seen only and never heard. In this quote you get a typical stereotype of the women of this time, â€Å"Glamor is our only talent. All we can do is sit, primped and painted made up and dressed up,† (729). Women were never known to be violent, but in this quick battle with the men and the commissioner we see how brutal these women are, â€Å"INTO THE FRAY! Show them no mercy! Push! Jostle! Shove! Call them nasty names! Dont be lady like!†(745) In no way, form, or fashion are these ladies being lady like in this scene, which is another perfect example of parody runs wild throughout this play making it out to be the comedy it was made to be. All of these counter examples play favor to my leading argument which is the fact that the women in this play use parody the most through abstinence by withholding sex. This is the biggest parody of them all. This play revolves around sex, but the whole goal of the womens tactics is to refrain from it. Its easy to see with my following examples that this play uses parody around every turn. The parody in this play does not come without a type of counter example of a stereotype that is either assumed or given throughout the play. In this time frame, women would have never been allowed to do this. If you can put your mindset in the classical age of Athens its easy to see how funny and how much parody is actually used.

Beatrice in Dante Alighieris Divine Comedy and the Vita Nuova Essay

Beatrice in Dante Alighieri's Divine Comedy and the Vita Nuova Se quanto infino a qui di lei si dice fosse conchiuso tutto in una loda, poco sarebbe a fornir questa vice. La bellezza ch’io vidi si trasmoda non pur di là ¡ da noi, ma certo io credo che solo il suo fattor tutta la goda† (Paradiso, XXX) In Dante and Difference, Jeremy Tambling asserts that â€Å"Beatrice is throughout dealt with in the Commedia with the assumption that she will already be a familiar figure† in order to make the point that the Commedia â€Å"is not offering itself as a single, separate, autonomous work†. While I agree with Tambling’s claim about the need to read the Commedia as a part of a greater work (and the possible ways of doing this are endless—Vita Nuova a preparation for the Commedia, Commedia as â€Å"sequel† to Vita Nuova, etc) there is something inherently flawed with the first part of his statement: the idea of Beatrice as â€Å"familiar† figure. For Beatrice is actually anything but familiar. Tambling is, of course, referring to the fact that anyone reading the Commedia who has read the Vita Nuova will recognize Beatrice—but the implication is that such a reader will have more knowledge of her than someone reading Dante for the firs t time. In actual fact, the opposite is the case. In the Vita Nuova , we have accompanied Dante in his breathless chase through visions and painstaking re-writings, elaborate lies and fainting fits in the arguably vain attempt to make sense of, to track or write down a woman who has always managed to be the proverbial two steps ahead. By the opening lines of the Inferno, Beatrice is only familiar in her unfamiliarity: we know her as the one who escaped the Vita Nuova unmarked and unwritten, leaving Dante to â€Å"no... ...tric question to represent all that he has been seeking and the solution to be a mathematical or numerical Beatrice. If that is the case, then we might be forgiven for suspecting that even if Dante has obtained the answer, he himself cannot decipher, let alone transcribe, her. Beatrice has escaped again and the chase continues, in a motion that is described at one and the same time with the verb â€Å"volgeva† (think volgere, capovolgere—winding, turning on its head, ie both without end and dizzying and disorientating) and as a â€Å"rota ch’igualmente à © mossa†, an image that brings to mind both a cyclical and thus endless motion (the circular turning of the wheel) as well as a movement forward (the wheel as transportation). â€Å"L’amor che move il sole e l’altra stelle† spurs Dante himself on, mystified by that which he cannot reach, seeking to write the ever-elusive Beatrice.

Mango Juice Marketting

A PROJECT REPORT ON â€Å"MARKET STUDY OF MANGO JUICE† IN â€Å"HINDUSTHAN COCA COLA BEVERAGES PVT. LTD† PROJECT REPORT SUBMITTED TO THE OSMANIA UNIVERSITY IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF â€Å"MASTERS OF BUSINESS ADMINISTRATION† D E C L A R A T I O N I XXX student of Master of Business Management, XXX College, here by that the project report entitled â€Å"MARKET STUDY OF MANGO JUICE† Has been carried out at â€Å"Hindusthan Coca Cola Beverages Pvt. Ltd† submitted in partial fulfillment for the â€Å"Master’s Degree in Business Administration† in the result of my own work and is original.I have not submitted this project to any other university or college for the award of any other degree or Diploma. XXXX ACKNOWLEDGEMENTS I express my sense of profound gratitude to the Management of â€Å"Hindustan Coca cola Beverages Pvt. Ltd†, Ameenpur. For giving me this opportunity to conduct a study on Training and De velopment in their esteemed organization. My sincere thanks to XXXX (Human resource Manager), Hindustan coca cola bevarege Pvt. Ltd, Ameenpur. For permitting me to pursue this project. I would like to express my gratitude to XXXX (Sales Manager), Hindustan Coca cola Beverages Pvt. Ltd, Ameenpur.For providing his valuable time, suggestions and support for completing my project work successfully. I am extremely grateful to XXXX, Hindustan Coca cola Beverages Pvt. Ltd, Ameenpur. For his support during the preparation of the project report. His patience and invaluable guidance have proved to be very precious without which project would not be completed. I am thankful to our Principal XXXX. and also convey my thanks to our faculty members for their support. Lastly, I am indebted to the friends and will-wishers who have extended their support to me during the project. XXXX INDEX PAGE NO: CHAPTER-1 ? INTRODUCTION6-7 INDUSTRY PROFILE IN INDIA9-10 CHAPTER-2 ? NEED FOR THE STUDY12-13 ? SCOPE FOR THE STUDY15-17 ? OBJECTIVE OF THE STUDY19 ? RESEARCH METHODOLOGY21-24 ? LIMITATION OF THE STUDY26 CHAPTER-3 ? COMPANY PROFILE28-60 CHAPTER-4 ? DATA ANALYSIS AND INTERPRETATION63-73 CHAPTER-5 ? SUGGESTION75 ? CONCLUSION77 ? FINDINGS79 ? QUESTIONNAIRE 81-83 ? BIBLOGRAPHY85 INTRODUCTION INTRODUCTION Marketing in simple terms can be said to be â€Å"A human activity directed at satisfied needs and wants through an exchange process. † Marketing as a functional area of management is becoming extremely important as compared to other fields.All decisions in modern business organization revolve around information related with marketing decision making situations, which are characterized by Distribution Strategy, Channel members and Product decisions. The Product Decisions, customers assess a product’s value by looking at many factors including those that surround the product. In a constantly changing business and market scenario, maintaining the channel members becomes more challenging in such a situation only innovative technology, good product and committed people, accompany can take the lead over its competitors.Coca-cola ltd has differentiated itself from its competitors and providing the total â€Å"value for money† to its customers. Coca-cola ltd has integrated all the features to offer a value for its products. Value for the product and services refers to the quality of product and services offered to the customers. Several surrounding features can be directly influenced by channel members, such as customer service, delivery, and availability. Consequently, a channel partner involves a value analysis in the same way customers make purchase decisions.This area becomes the most important from the company as well as customer point of view. This helps the company to know better their customers and provide them with what they are expecting. Market: The set of all actual and potential buyers of a product or service. Marketing: A social and man agerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing Management: The art and science of choosing target markets and building profitable relationships with them. Customer Satisfaction:The extent to which a product’s performance matches a buyer’s expectations. Marketing Mix: The set of controllable tactical marketing tools – product, price, place, and promotion – that the firm blends to produce the response it wants in the target market. Developing the marketing Mix: Once the company have decided on its overall competitive marketing strategy, it is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.INDUSTRY PROFILE INDUSTRY PROFILE IN INDIA OUR COUNTRY WITH APOPUL ATION OF 100 crores as on 2001. Is potentially one of the largest consumer market in the world the soft drinks market is the one among the various markets in India . Soft drinks is product, which the consumer purchases to quench his thirst, the secondary factor such as taste, hygienic conditions of storage and social status influenced the consumers purchasing decision. Soft Drink scenario in India: The soft drinks market till early 1990`s was in hands of domestic players like Campa Thums up limca etc . ut with opening up of economy and the entry of MNC players Pepsi and coca -cola, the market as come totally under their control while world wide coca cola is the leader in carbonated drinks market, in India it is Pepsi which scored over coca cola . Coca cola, which had winded up its Indian operations during the introduction of FERA regime, reentered in India 16 years later in 1993. Coca cola acquired a major chunk of the soft drink market by buying out local brands Thumps Up. Limca an d Gold Spot from Parle Beverages. Pepsi, although started a couple of years efore Coca cola in 1991, has a lower market share today. It has bought over Mumbai based Dukes range of soft drinks brands . Pepsi has been targeting it’s products towards youth and it has stuck right chord with the sales have been doing well by sticking to the is youth brand wagon Soft drinks are available in glass bottles, aluminum cans and pet bottles for home consumption. Fountains also dispense them in disposable containers. While 80% of the consumption is impulse based outside home 20% comes from consumption at home. This trend is slowly changing with increase in occasion led sales.The market is slowly moving from Non-Alcoholic Carbonated drinks to fruit based drinks and also to plain bottles water due to lower cost and ready availability. Per Capital consumption in India is among lowest in the world at 7 bottles per annum compared to 15 bottles in Pakistan, 89 in china and 1500 bottles in USA. Market has highest per capita consumption in the country with 50 bottles per annum compared to 5 bottles for the country. While 75% of the PET bottle consumption is in urban areas and the 200 ml bottles sales are higher in rural areas.According to the NCAER survey, lower lower middle and upper middle class people do 90% of the total consumption of soft drinks in the country. Soft drinks market size of FY05 was around 320 million cases (7680million bottles). The market, which was witnessing 5% to 6% growth in the early 1990`s and even slower growth at around 2-3% in late80`s. presently the market growth rate is around 7-8% per annum. The market preference is highly regional based. While the cola drinks have main markets in metro cities and Northern states of UP, Punjab, Haryana, etc. orange flavored drinks are popular in southern states.Sodas are also sold largely in southern sates, besides sales through bars. Western markets have preference towards mango-flavored drinks; diet coca c ola constituted just 0. 7% of the total carbonated beverage market. Another particular feature of the market is that of positioning and targeting of various brands. While cola based brand of coca cola is targeted at teenagers and is positioned as refreshment for mind and body . its Thums Up brand is targeted at people in age group of 20-29yrars, positioned as thing for adventure-loving successful and macho person NEED FOR THE STUDY NEED FOR STUDYAs retailer, each of has a vast number of perceptions toward products, toward services, toward company or industry, etc. It is difficult to imagine in any research project that does not include the measurement of some aspects of retailer’s s perceptions. The size of the market is vast and constantly expanding, thus resulting in a vast number of competitors entering the market. Billions of dollars were being spent on goods and services by tens of millions of people. The growth of the retailer’s movements created urgent need to u nderstand how competitors form strategies and capture the market share and take strategic decisions.For example, in order to discover how retailers respond to the promotional offer, advertisement and distribution or service. (E. g. promotional appeals, package labels, warranties, discounts, etc. ). The study of retailer’s perception and market share would provide the company with necessary insights to develop the product, its pricing strategy, and to design persuasive promotional strategy, distribution system and develop defensive strategies and elimination strategies to remove the competitor’s product from the market or some promotional strategies to increase the market share of particular products and brands.It would also support the organization to analyze its drawbacks in its various strategies and to take corrective action to remain as market leaders. The study will also reveal the different aspects of retailer’s perception regarding price, quality, range, availability, and advertisements of the products. The need for the study is very essential as the competition in the soft drink and water segment is ever increasing. Competitors are mainly struggling to shutdown the market by capturing its market share. The competitors are coming up with sales promotion and incentives to compete with this Maaza.SCOPE FOR THE STUDY SCOPE FOR STUDY The scope of the study is limited. The study is a very minor contribution to the company as it is only restricted to the twin cities (Borabanda and Kodapur). The study would only be a drop in the ocean, Can help the distribution in this area. The study can be conducted on a national basic too with a large sample size and interviewing many numbers of respondents. OPERATIONAL DEFINITIONS: Retailer: Retailer is a person or business who sells products to the public. Brand: Brand refers to the identification of the product given by the manufacturer. Brand Loyalty:Brand loyalty refers to the continuous and repeat ed purchase of a particular brand without any wavering purchase pattern. Respondent: Respondent is a person who is being interviewed for the purpose of conducting the study. Market share: The amount that a company sells of its products or services compared with other companies selling the same things Promotional Activities: Promotional activities include advertising, personal selling, sales promotion, and publicity, which have their own characteristics and cost but have common objectives of achieving high sales by creating awareness.Incentives: Offer of an article at frees of cost or less price of the market can be termed as incentives. Interviewee: A person who is answerable to the interviewer of the proposed questions. Interviewer: A person who carries on investigation for the purpose of achieving the objectives of the project. Sample: The selection of set of people from the total population for the purchase of carrying on the investigation. Survey: It refers to the questionnaire administered to the subject who is identified from the population with the help of probability or non-probability sampling.Questionnaire: It refers to the set of questions that are framed to be answered by the respondents for the purpose of achieving the research objectives. In questionnaires there are two types structured and unstructured. There are four types of questions in a questionnaire on open ended questions, closed ended questions, disguised and interrogative questions. Brand awareness: Knowing brand; knowing that particular brand exists and is important; being interested in particular brand: brand awareness refers to the consumer awareness of the particular brand. Brand Name:The name given to a product by the company that produces it. brand name is nothing but the name and value of the brand. OBJECTIVE OF THE STUDY OBJECTIVE OF THE STUDY ? To know the retailers perception on maaza tetra pack. ? To know the brand image among fruit drinks. ? To know the retailers satisfactio n levels towards maaza. ? To study the customer preferences and choice in various juice brands ? To identify the problems of distribution ? To analyze the sales of competitors products in various outlets ? To know the most preferred size and quantity in juice brands by retail outletsMETHODOLOGY RESEARCH METHODOLOGY Research Design: Once the problem is identified, the next step is the research design. Research design is the basic framework of rest of the study. A research design specifies the methods and procedures for conducting particular study. In this project we are following descriptive research design. Source of Data: There are two types of data: 1. Primary data 2. Secondary data Primary Data: The primary data is fresh information collected for a specified study. The primary data can be gathered by observational, experimentation and survey method.Here the entire scheme of plan starts with the definition of various terms used, units to be employed, type of enquiry to be conducte d, extent of accuracy aimed etc. , The methods commonly used for the collection of primary data are: 1. Direct personal investigation, where the data is collected by the investigator from the sources concerned. 2. Indirect oral interviews, where the interview is conducted directly or indirectly concerned with subject matter of the enquiry. 3. Information received through local agencies, which are appointed by the investigator. 4.Mailed questionnaire method, here the method consists in preparing a questionnaire (a list of questions relating to the field of enquiry and providing space for the answers to be filled by the respondents. ), which is mailed to the respondents with a request for quick response with in the specified time. In this project mailed questionnaire method is used to collect the primary data. Secondary Data: The secondary data refers to data, which already exists. The secondary data collect from internal records, business magazines, company websites and Newspapers. R esearch instruments:For the collection of primary data a structured questionnaire was prepared covering various aspects of the study. The questionnaire contains closed-ended and dichotomous questions. Sampling Procedure: It is a procedure required from defining a population to the actual selection of the sample. Introduction: The precision and accuracy of the survey results are affected by the manner in which the sample has been chosen. Sample: A part of a population, which is provided by some process on other, usually by deliberated selection with the object of investigating the properties of the parent population set.Non probability sampling method is in deterministic method where the sample size in numerous and can’t be determined. So for our convenience we take convenience-sampling method where all the population in sample is given equal opportunity. Sampling Method: – Convenience sampling method. Statistical Tools Used: Weighted Arithmetic Mean. Weighted Arithmeti c Mean is based on the assumption that all the items in the distribution are of equal importance. Here the weights are attached to each item being proportional to the importance of the item in the distribution.Let W1, W2, W3, Wn be the weights attached to variable values X1,X2,X3†¦, Xn respectively then weighted arithmetic means X is given by ? WX/? W where W1, W2†¦ Wn are the respective weights of X1, X2, Xn. 1. Population: Retailers in Borabanda and kondapur. 2. Source of data: The two important sources of data are the primary data and secondary data. The primary data is collected through survey method with the help of questionnaire and personal interview. The secondary data is been collected from consumer attitude books. 3. The information is collected through survey done in Borabanda and kondapur 4.Sample unit: The sample unit consists of retailers in Borabanda and kondapur 5. Sample size: The sample size is 120 respondents. 6. The sample taken for the study caters to upper class and middle class of the society. 7. Sample method: the sample method used is non-probability. In non-probability sampling the chance of any particulars unit in the population being selected unknown. a. Procedure: the procedure used for sampling is convenient sampling in this method the sample unit is chosen primarily on the basics of the convenience to the investigator. 8.The survey consists of structured questionnaire. 9. The questionnaire consists of both open and closed-ended questions LIMITATIONS OF THE STUDY LIMITATIONS †¢ The study was confined to limited consumers only †¢ The duration of the study was restricted for 8 weeks only, which is not sufficient to study the entire consumers in the market. †¢ The analysis can not be straight away used in decision making, as simple is very small when compared to the total consumers in the market. †¢ The present study deals with coca-cola-brand. COMPANY PROFILE COCA-COLA PROFILEThe company actually produc es concentrate for Marco, which is then sold to various Coca-Cola bottlers throughout the world. The bottlers, who hold territorially-exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the single largest Coca-Cola bottler in North America and Europe.The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most famous of these is Diet Coke, which has become a major diet cola but others exist, including Caffeine free Coke, Cherry Coke, Coke Zero, Vanilla Coke and limited editions with lemon and with lime, and even with coffee. The Coca-Cola Company owns an d markets other soft drinks that do not carry the Coca-Cola branding, such as Sprite, Fanta, and others. The Las Vegas World of Coca-Cola museum in 2000The first recipe Coca-Cola was invented in Atlanta, Georgia, by John S. Pemberton, originally as a coca wine called Pemberton's French Wine Coca in 1885. [1][2] He may have been inspired by the formidable success of European Angelo Mariani's coca wine, Vin Mariani. In 2007, when Ging Mo Tuen and Fulton County passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola. [3] The beverage was named Coca-Cola because, originally, the stimulant mixed in the beverage was coca leaves from South America.In addition, the drink was flavored using kola (Cola) nuts, the beverage's source of caffeine. [4] Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose, whereas, in 1891, Candler claimed his formula (altered extensively from P emberton's original) contained only a tenth of this amount. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass but after 1903 Coca-Cola started using, instead of fresh leaves, â€Å"spent† leaves – the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level. 5][6] However, as cocaine is one of numerous alkaloids present in the coca leaf, it was nevertheless present in the drink. Today, the flavoring is still done with kola nuts and the â€Å"spent† coca leaf. In the United States, there is only one plant (in New Jersey) authorized by the Federal Government to grow the coca plant for Coca-Cola syrup manufacture. [7] Coca-Cola was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. 8] Pemberton claimed Coca-Cola cured a myriad of diseases, including mor phine addiction, dyspepsia, neurasthenia, headache, and impotence. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888.The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J. C. Mayfield, A. O. Murphy, C. O. Mullahy and E. H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke.After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well. In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the ompany burned, further obscuring its legal origins. Regardless, Candler began marketing the product — the efficiency of this concerted advertising campaign would not be realized until much later. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. In 1935 it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients. Coca-Cola was sold in bottles for the first time on March 12, 1894, and cans of Coke first appeared in 1955. 14] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but the two entrepreneurs who proposed the idea were so persuasive that Candler signed a contract giving them control of the procedure. However, the loosely termed contract proved to be problematic for the company for decades to come.Legal matters were not helped by the decision of the bottlers to subcontract to other companies — in effect, becoming parent bottlers. [pic] New Coke stirred up a controversy when it replaced the original Coca-Cola in 1985. Coca-Cola Classic was reinstated within a few months of New Coke's introduction into the market. In 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink. Some authorities believe that New Coke, as the reformulated drink was called, was invented specifically to respond to its commercial competitor, Pepsi.Double-blind taste tests indicated that most consumers preferred the taste of Pepsi (which had more lemon oil, less orange oil, and used vanillin rather than vanilla) to Coke. In taste tests, drinkers were more likely to respond positively to sweeter drinks, and Pepsi had the advantage over Coke because it was much sweeter. Coca-Cola tinkered with the formula and created â€Å"New Coke†. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. The reformulation was led by the then-CEO of the company, Roberto Goizueta , and the president Don Keough.It is unclear what part long-time company president Robert W. Woodruff played in the reformulation. Goizueta claimed that Woodruff endorsed it a few months before his death in 1985; others have pointed out that, as the two men were alone when the matter was discussed, Goizueta might have misinterpreted the wishes of the dying Woodruff, who could speak only in monosyllables. It has also been alleged that Woodruff might not have been able to understand what Goizueta was telling him. [Citation needed] The commercial failure of New Coke therefore came as a grievous blow to the management of the Coca-Cola Company.It is possible that customers would not have noticed the change if it had been made secretly or gradually and thus brand loyalty could have been maintained. Coca-Cola management was unprepared, however, for the nostalgic sentiments the drink aroused in the American public; some compared changing the Coke formula to rewriting the American Constituti on. The Coca-Cola Company is the world's largest consumer of natural vanilla extract. When New Coke was introduced in 1985, this had a severe impact on the economy of Madagascar, a prime vanilla exporter, since New Coke used vanillin, a less-expensive synthetic substitute.Purchases of vanilla more than halved during this period. But the flop of New Coke brought a recovery. Meanwhile, the market share for New Coke had dwindled to only 3% by 1986. The company renamed the product â€Å"Coke II† in 1992 (not to be confused with â€Å"Coke C2†, a reduced-sugar cola launched by Coca-Cola in 2004). However, sales falloff caused a severe cutback in distribution. By 1998, it was sold in only a few places in the Midwestern U. S. Main article: Coca-Cola formula: The exact formula of Coca-Cola is a famous trade secret.The original copy of the formula is held in SunTrust Bank's main vault in Atlanta. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company' s initial public offering in 1919. A popular myth states that only two executives have access to the formula, with each executive having only half the formula. The truth is that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process. Franchised Production Model:The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. [20]The Coca-Cola Company owns minority shares in some of its largest franchisees, like Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world. Since independent bottlers add sugar and sweeteners, the sweetness of the drink differs in various parts of the world, to cater for local tastes. Bottle and logo design [pic][pic] The first version of the famous bottle went into production in 1916. The famous Coca-Cola logotype was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885.It was Robinson who came up with the name, and he also chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The equally famous Coca-Cola bottle, called the â€Å"contour bottle† within the company, but known to some as the â€Å"hobble skirt† bottle , was created in 1915 by a Swedish former glassblower, Alexander Samuelson, who had emigrated to the U. S. in the 1880s and was employed as a anager at The Root Glass Company in Terre Haute, Indiana, one of Coca-Cola's bottle suppliers. According to the Coca-Cola Company, Samuelson took time to ponder a possible new design for the bottle after production at his plant was shut down due to a heat wave. Inspired, he considered the possibility of basing a new design on the kola nut or coca leaf, two of the drink's flagship ingredients. He sent an employee to research the shape of the two objects in question, but a misunderstanding led to the man returning with sketches of the cacao pod—a crucial ingredient in chocolate, but not Coca-Cola.According to the company, it was this mistaken design that was accepted and put into production. Although endorsed by the company, this version of events is not considered authoritative by many who cite its implausibility as difficult to believe. One alternative depiction has Raymond Loewy as the inventor of the unique design, but although Loewy did serve as a designer of Coke cans and bottles in later years, he was in the French Army in the year the bottle was invented and did not migrate Local Competitors:Pepsi is often second to Coke in terms of sales, but outsells Coca-Cola in some localities. Around the world, some local brands do compete with Coke. In South and Central America, Kola Real, known as Big Cola in Mexico, is a fast growing competitor to Coca-Cola. On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Bretagne, Breizh Cola is available. In Peru, Inca Kola outsells Coca-Cola. However, The Coca-Cola Company purchased the brand in 1999.In Sweden, Julmust outsells Coca-Cola during the Christmas season. In Scotland, the locally-produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales. In India, Coca-Cola ranks third behind the leader, Pepsi-Cola, and local drink Thumps Up. However, The Coca-Cola Company purchased Thumps Up in 1993. Tropical, a domestic drink is served in Cuba instead of Coca-Cola, in which there exists a United States embargo. Mecca Cola, in the Middle East, is a competitor to Coca-Cola.In Turkey, Cola Turka is a major competitor to Coca-Cola. In Iran and also many countries of Middle East, Zam Zam Cola and Parsi Cola are major competitors to Coca-Cola. In some parts of China, Future cola or can be bought. In Slovenia, the locally-produced Cocktail is a major competitor to Coca-Cola, as is the inexpensive Mercator Cola, which is sold only in the country's biggest supermarket chain, Mercator. Finally, in Madagascar, Classiko Cola made by Tiko Group the largest manufactured company in the country is a serious competitor to Coca-Cola in many regions. Advertising:Coca-Cola's advertising has had a significant impact on Amer ican culture, and is frequently credited with the â€Å"invention† of the modern image of Santa Claus as an old man in red-and-white garments; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that. In fact, Coca-Cola was not even the first soft drink company to utilize the modern image Santa Claus in its advertising – White Rock Beverages used Santa in advertisements for its ginger ale in 1923 after first using him to sell mineral water in 1915.In the 1970s, a song from a Coca-Cola commercial called â€Å"I'd Like to Teach the World to Sing†, produced by Billy Davis, became a popular hit single. Coca-Cola has a policy of avoiding using children younger than the age of 12 in any of its advertising. This decision was made as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children. However, in recen t times, this has not stopped the company from targeting young consumers. In addition, it has not been disclosed in exact terms how safe Coke is for consumption by young children (or pregnant mothers).Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. Advertising for Coke is now almost ubiquitous, especially in southern areas of North America, such as Atlanta, where Coke was born. Some of the memorable Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936-1950, WAGA 1951-1959) during his career as a producer for the McCann Erickson advertising agency.Many of these early television commercials for Coca-Cola featured movie stars, sports heroes, and popular singers of the day. During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests ess entially demonstrating that: â€Å"Fifty percent of the participants who said they preferred Coke actually chose the Pepsi†. Statisticians were quick to point out the problematic nature of a 50/50 result; that most likely all this really showed was that in blind tests, most people simply cannot tell the difference between Pepsi and Coke.Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market. Selena was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed three commercials for the company. In 1994 to commemorate her 5 years with the company, Coca-Cola issued special Selena coke bottles. In an attempt to broaden its portfolio, Coca-Cola purchased Columbia Pictures in 1982.Columbia provided subtle publicity through Coke product placements in many of its films while under Coke's ownership. However, after a few early successes, Columbia began to under-perform, and was dropped by the company in 1989. Coca-Cola has gone through a number of different advertising slogans in its long history, including â€Å"The pause that refreshes†, â€Å"I'd like to buy the world a Coke†, and â€Å"Coke is it† (see Coca-Cola slogans). Sponsorship of Sporting Events: Coca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam and has been an Olympics sponsor ever since.This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Since 1978 Coca-Cola has sponsored each FIFA World Cup and other competitions organized by FIFA. In fact, one of the FIFA tournament trophy: FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997 was called â€Å"FIFA – Coca Cola Cup†. In addition, Coca-Cola sponsors t he annual Coca-Cola 600 for the NASCAR Nextel Cup auto racing series at Lowe's Motor Speedway in Charlotte, North Carolina.Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, Criticisms Main article: Criticism of Coca-Cola: The Coca-Cola Company has been criticized for the alleged adverse health effects of its flagship product. However, a common criticism of Coke based on its allegedly toxic acidity levels has been found to be baseless by most researchers; lawsuits based on these criticisms have been dismissed by several American courts for this reason.Most nutritionists advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with, rather than complements, a balanced diet. Studies have shown that regular soft drink users have a lower intake of calcium (which can contribute to osteoporosis) , magnesium, ascorbic acid, riboflavin, and vitamin A. The drink has also aroused criticism for its use of caffeine, an addictive substance which does not affect the products' taste.Although numerous court cases have been filed against The Coca-Cola Company since the 1920s, alleging that the acidity of the drink is dangerous, no evidence corroborating this claim has been found. Under normal conditions, scientific evidence indicates Coca-Cola's acidity causes no immediate harm. Like most other colas, Coca-Cola contains phosphoric acid. One study has shown that this hastens bone loss, contributing to illnesses such as osteoporosis. There is also some concern regarding the usage of high fructose corn syrup in the production of Coca-Cola.Since 1985 in the U. S. , Coke has been made with high fructose corn syrup, instead of sugar glucose or fructose, to reduce costs. This has come under criticism because of concerns that the corn used to produce corn syrup may come from genetically alter ed plants. Some nutritionists also caution against consumption of high fructose corn syrup because of possible links to obesity and diabetes. In India, there exists a major controversy concerning pesticides and other harmful chemicals in bottled products including Coca-Cola.In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, said aerated waters produced by soft drinks manufacturers in India, including multinational giants PepsiCo and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. Tested products included Coke, Pepsi, and several other soft drinks, many produced by The Coca-Cola Company.CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca-Cola's soft drink was found to have 30 times the permitted amount. CSE said it had tested the same products sold in the US and found no such residues. After the pesticide allegations were made in 2003, Coca-Cola sales declined by 15%. In 2004, an Indian parliamentary committee backed up CSE's findings, and a government-appointed committee was tasked with developing the world's first pesticide standards for soft drinks.The Coca-Cola Company has responded that its plants filter water to remove potential contaminants and that its products are tested for pesticides and must meet minimum health standards before they are distributed. In the Indian state of Kerala, sale and production of Coca-Cola, along with other soft drinks, was initially banned, before the High Court in Kerala overturned the ban ruling that only the federal government can ban food products.In 2006, the United States Food and Drug Administration responded to reports that the carcinogen benzene was present in unhealthy levels in certain soft drinks by conducting a survey of more than 100 soft drin ks and other beverages. Based on this limited survey, the FDA stated that it â€Å"believes that the results indicate that benzene levels are not a safety concern for consumers. † [pic]History [pic] One of the Coca-Cola Company's headquarters buildings in Atlanta, GA. Pharmacist John Stith Pemberton invented a coca wine called Pemberton's French Wine Coca in 1884.He was inspired by the formidable success of French Angelo Mariani's coca wine, Vin Mariani. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alcoholic version of the French Wine Coca. He named it Coca-Cola, because it included the stimulant coca leaves from South America and was flavored using kola nuts, a source of caffeine. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal.In 1887, while suffering from an ongoing addiction to morphine, Pemberton sold a stake in his company to Asa Griggs Candler, who i ncorporated it as the Coca Cola Corporation in 1888. In the same year, Pemberton sold the rights a second time to three more businessmen: J. C. Mayfield, A. O. Murphy, and E. H. Blood worth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Three versions of Coca-Cola — sold by three separate businesses — were on the market.In 1899 Candler sold the exclusive rights, for $1 (USD) to bottle Coca-Cola in most of the United States to two entrepreneurs from Chattarnooga, TN, Benjamin Thomas and Joseph B. Whitehead who subsequently founded the Coca-Cola Bottling Company In 1919 Candler sold his company to Atlanta banker Ernest Woodruff. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola accou nt for approximately 1. billion. Of these, beverages bearing the trademark â€Å"Coca-Cola† or â€Å"Coke† accounted for approximately 55% of the Company's total gallon sales. Also according to the 2005 Annual Report, Coca-Cola had gallon sales distributed as follows: 27% in the United States 27% in Mexico, Brazil, Japan and China 46% in spread throughout the world Bottlers In general, The Coca-Cola Company (TCCC) and/or subsidiaries only produces (or produce) syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. One notable exception to this general relationshi p between TCCC and bottlers is fountain syrups in the United States, where TCCC bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers.In 2005, Coca-Cola had equity positions in 51 unconsolidated bottling, canning and distribution operations which produced approximately 58% of volume. Significant investees include: 36% of Coca-Cola Enterprises which produces (by population) for 78% of USA, 98% of Canada and 100% of Great Britain (but not Northern Ireland), continental France and the Netherlands, Luxembourg, Belgium and Monaco. 40% of Coca-Cola FEMSA, S. A. de C. V. which produces (by population) for 48% of Mexico, 16% of Brazil, 98% of Colombia, 47% of Guatemala, 100% of Costa Rica, Nicaragua, Panama and Venezuela, and 30% of Argentina. 4% of Coca-Cola Hellenic Bottling Company S. A. which produces (by population) for 67% of Italy and 100% of Armenia, Austria, Belarus, Bosnia-Herzeg ovina, Bulgaria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Nigeria, Northern Ireland, Poland, Rep. of Ireland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Switzerland and Ukraine. 34% of Coca-Cola Amatil which produces (by population) for 98% of Indonesia and 100% of Australia, Indonesia, New Zealand, South Korea, Fiji and Papua New Guinea. 7% of Coca-Cola Bottling Co. which is the second largest Coca-Cola bottler in the United States. The company was incorporated in 1980, and â€Å"its predecessors have been in the soft drink manufacturing and distribution business since 1902. Products and brands [pic] [pic] Diet Coke was introduced in 1982 to offer an alternative to dieters worried about the high number of calories present in Classic Coke. Main article: Coca-Cola brands The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage.This includes other varieties of Co ca-Cola such as Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based sweetener, to eliminate the sugar content of the drink; Caffeine-free Coke; Cherry Coke (1985); Diet Cherry Coke (1986); Coke with Lemon (2001); Diet Coke with Lemon (2001); Vanilla Coke (2002); Diet Vanilla Coke (2002); Coca-Cola C2 (2004); Coke with Lime (2004); Diet Coke with Lime (2004); Diet Coke with Splenda (2005), Coca-Cola Zero (2005), Coca-Cola Black Cherry Vanilla (2006), Diet Coca-Cola Black Cherry Vanilla (2006), and Coca-Cola BlaK. Information on brands of coca-cola: [pic]Coca-colaThe world's favorite drink. The world's most valuable brand. The most recognizable word across the world after OK. Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non-alcoholic beverages in the world In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies nece ssitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation.Coca-Cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong associations with cricket, the thriving cinema industry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoring the World Cup in 1996 and various other tournaments, including the Coca-Cola Cup in Sharjah in the late nineties. Coca-Cola's advertising campaigns Jo Chaho Ho Jaye and Life ho to Aisi were very popular and had entered the youth's vocabulary. In 2002, Coca-Cola launched the campaign â€Å"Thanda Matlab Coca-Cola† which sky-rocketed the brand to make it India's favorite soft-drink brand.In 2003, Coke was available for just Rs. 5 across the country and this pricing initiative together with improved distribution ensured that all brands in the portfolio grew leaps and bounds. Coca-Cola had signed on various celebrities including movie stars such as Karishma Kapoor, cricketers such as Srinath, Sourav Ganguly, southern celebrities like Vijay in the past and today, its brand ambassadors are Aamir Khan, Aishwarya Rai, Vivek Oberoi and cricketer Virendra Sehwag. [pic]Fanta Internationally, Fanta – The ‘orange' drink of The Coca-Cola Company, is seen as one of the favorite drinks since 1940's.Fanta entered the Indian market in the year 1993. Over the years Fanta has occupied a strong market place and is identified as â€Å"The Fun Catalyst†. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. This positive imagery is associated with happy, cheerful and special times with friends. [pic]Georgia In the company's journey towards the vision ‘leading the beverage revolution in India', now even Garam matlab Coca-Cola†¦.A hot new launch from Coca-Cola India. Georgia, quality tea and coffee served from state of the art vending machines is positioned to tap into the nation’s biggest beverage category. Georgia, which promises a great tasting, consistent, hygienic and affordable cuppa is available in a range of [pic]sizzling flavours, adrak, elaichi, masala and plain tea cappuccino, mochaccino and regular coffee. Georgia aims to become the consumers preferred choice of hot beverage when he is on the go; the brand is well on course to achieving its visionWhile Georgia is a mass market offering, Georgia Gold is the premium brand which caters to the connoisseur. Made from freshly roasted and ground coffee beans, Georgia Gold is delicious tasting aroma with the tantalizing aroma of fresh coffee. Currently available exclusively at McDonald’s outlets across the country Georgia Gol d has driven coffee sales through the roof. The success of hot beverages from Georgia Gold has resulted in extension into the cold category, with the introduction of Ice Tea and Cold Coffee [pic] Kinley Water, a thirst quencher that refreshes, a life giving force that washes all the toxins away.A ritual purifier that cleanses, purifies, transforms. Water, the most basic need of life, the very sustenance of Life, a celebration of life itself. The importance of water can never be understated. Particularly in a nation such as India where water governs the lives of the millions, be it as part of everyday rituals or as the monsoon which gives life to the sub-continent. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can trust to be truly safe and pure.Kinley water comes with the assurance of safety from the Coca-Cola Company. That is why we introduced Kinley with reverse-osmosis along with the latest technology to ensure the purity of our product. That's why we go through rigorous testing procedures at each and every location where Kinley is produced. Because we believe that right to pure, safe drinking water is fundamental. A universal need that cannot be left to chance [pic]Sprite Worldwide Sprite is ranked as the No. 4 soft drink. It is sold in more than 190 countries Worldwide Sprite is ranked as the No. soft drink & is sold in more than 190 countries. In India, Sprite was launched in year 1999 & todayit has grown to be one of the fastest growing soft drinks, leading the Clear lime category. Today Sprite is perceived as a youth icon. Why? With a strong appeal to the youth, Sprite has stood for a straight forward and honest attitude. Its clear crisp refreshing taste encourages the today's youth to trust their instincts, influence them to be true to who they are and to obey their thirst. [pic]Limca Lime n' lemony Limca, the drink that can cast a tangy ref reshing spell on anyone, anywhere.Born in 1971, Limca has been the original thirst choice, of millions of consumers for over 3 decades The brand has been displaying healthy volume growths year on year and Limca continues to be the leading flavor soft drink in the country. The success formula? The sharp fizz and lemony bite combined with the single minded positioning of the brand as the ultimate refresher has continuously strengthened the brand franchise. Limca energizes refreshes and transforms. Dive into the zingy refreshment of Limca and walk away a new person†¦ [pic]Maaza Maaza was launched in 1976.Here was a drink that offered the same real taste of fruit juices and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India. Maaza currently dominates the fruit drink category. Over the years, brand Maaza has become synonymous with Mango. This has been the result of such successful campaigns like â€Å"Taaza Mango, Maaza Mango† and â€Å"Botal m ein Aam, Maaza hain Naam†. Consumers regard Maaza as wholesome, the current advertising of Maaza positions it as an enabler of fun friendship moments between moms and kids as moms trust the brand and the kids love its taste.The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in the tagline â€Å"Yaari Dosti Taaza Maaza† [pic]Thums up Strong Cola Taste, Exciting Personality Thums Up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, Thums Up was acquired by The   Coca-Cola Company in 1993 Thums Up is known for its strong, fizzy taste and its confident, mature   and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys Career at Coca-Cola:Every person who drinks a Coca-Cola enjoys a moment of refreshment – and shares in an experience that millions of others have savored. And all of those individual experien ces combined have created worldwide phenomenon. The Secret of Formula: Commitment, tempered by Passion and seasoned with a great deal of Fun is the Coke way of life. Drawing upon our collective energies, this Secret Formula drives us to achieve greater results collaboratively and thoroughly enjoy ourselves while doing it! The pace, energy and passion of our people constitute the invisible glue that make us one of the most sought after workplaces. Participative Leadership:Right from our interactions in the market, our Business Planning and our Brand launches, to our Employee Engagement Programs, our Values Agenda, and employee processes, every system is available for continuous improvement. A learning atmosphere, enabled by our Manifesto for Growth, helps us seek and replicate the learning’s from within and outside our organization. Our Engagement programs enable us to examine, validate and improve ourselves, constantly. Our colleagues involve themselves in our opportunities f or participative leadership volunteering for work groups that assist decision-making in critical processes.CAMPUS RECRUITMENTS: A taste of summer the Coca-Cola Summer Trainee Program is designed to facilitate the professional development of young talent and identify talented culture-fit employees for the company's Management Trainee program. The Summer Trainee program provides a learning of the vagaries and complexities of our business ‘from the ground up'. With value-creating live projects, the intern begins appreciating the intricacies of his or her function and the impact that it has on business. The quality and content of projects provides an opportunity to complement your classroom learning with hands-on experience.The Coca-Cola Management Trainee Program is the first step towards developing business general managers. A structured assessment process at some of the country's premier business schools ensures that we hire the right talent to groom them into senior management positions. A cross-functional training program spread over six months across the country builds an appreciation of the complexity of the business as well as help you understand the its interlink ages. The learning experience is also spiced up with value-creating projects in the functional stints. Ground learning’s are further consolidated with tructured classroom sessions from the field managers themselves and a Community Development stint helps the leaders of tomorrow to relate to their environment and reaffirms our commitment to the communities that we work in. Women Operations Trainees Program: The WOTES program is based on the Company philosophy that reemphasizes Equal Opportunity and Meritocracy as a core value of the Company’s operations. The program not only aims to grow the business in sync with the Company’s diverse community and consumer base but also intends to engage confident educated Indian women to be an integral part of our organization.The WOTE S or Women Operations Trainees Program is a focused Sales Training program for Women executives who will supplement the sales force in Frontline Sales. Spanning six-months the program consists of a three-month introduction to Sales the Coke way, followed by three months of on-the-job training at their prospective locations. The program imparts invaluable learning and an exposure to on-ground market conditions. At the end of the training, the WOTES will join the field force managing the sales operations across the country.We are guided by the shared values that guide us a Company and as individuals: [pic]Leadership ‘The courage to shape a better future’ [pic]Passion ‘Committed in heart and mind’ [pic]Integrity ‘Be real’ [pic]Accountability ‘If it is to be, it’s up to me [pic]Collaboration ‘Leverage collective genius’ [pic]Innovation ‘Seek, imagine, create, delight’ [pic]Quality ‘What we do, we do well ’ Respecting Ideals We Have Grown With Coca-Cola treasures its people as the most valuable asset, and assert with pride the role its human resources have played in establishing a consistent set of ideals.The Company attributes its unabated growth momentum worldwide to the disciplined approach of its manpower, and promises to reward its employees by respecting these ideals to sustain its long-term growth plans, no matter how much the world and business structures undergo changes. Integrity Is Our Key Ingredient Of Success we believe our success primarily hinges on integrity, and hence, our absolute thrust is on ensuring quality control for each and every of our products, acting with a strong sense of accountability in everything we do.Integrating Our Global Brand With Local Perspectives: Our people have always acknowledged that building and nurturing relationships with people and the world around us is an essential part of our work. No matter how big or complex our business be comes, we recognize the need to demonstrate complete respect for each other. As the world becomes more and more interconnected, yet more firmly rooted in local pride, identification of our interdependence with our stakeholders becomes even more essential.As we have expanded over the decades, our company has benefited from the various cultural insights and perspectives of the societies in which we do business. A large part of our relationship with the world around us is our relationship with the physical world. While we have always sought to be sensitive to the environment, we must use our significant resources and capabilities to provide active leadership on environmental issues, particularly those relevant to our businesses.Much of our future success will depend on our ability to develop a worldwide team that is rich in its diversity of thinking, perspectives, backgrounds and culture. Coca-Cola is the world's most inclusive brand, and Coca-Cola must also be the world's most inclusi ve company Corporate response: The Coca-Cola Company believes our business has always been based on the trust consumers everywhere place in us—trust that is earned by what we do as a corporate citizen and by our ability to live our values as a commercial enterprise.There is much in our world to celebrate, refresh, strengthen and protect. Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, preserve the environment and strengthen our communities. At the heart of our business is the trust consumers place in us. They rightly expect that we are managing our business according to sound ethical principles, that we are enhancing the health of our communities, and that we are using natural resources responsibly. Media:Touching lives of a few more Fisherman- closer to 2nd anniversary of Tsunami Coca-Cola India Dedicates New Dockyard and Marketing Centre to Cuddlier Fishing Community Continuing its long-standing and ongoing suppor t to communities affected by Tsunami in Tamil Nadu, Coca-Cola India and Hindustan Coca Cola Beverage Pvt. Ltd and to realize their common vision to strengthen the communities, dedicated a boat dockyard and a large Marketing Centre to the fishing community in Pudhukuppam, situated 25 kms from Cuddalore in Tamilnadu.This was done by organizing a large community mobilization camp on November 26, 2006 in presence of hundreds of members of community, District Collector, representatives of our partner NGO- AFPRO and other dignitaries. The Dockyard facility aims to create new economic opportunities for the fishing families in Pudhukuppam. While the dockyard will ensure that the boats will not get impacted during disasters and the marketing centre ensures that the fishermen get good price right at their doorstep. Earlier, Coca-Cola had provided fiber motorized boats and fishing nets to a group of 80 fishermen in adjoining village in the same area.The district collector Sh. Gagandeep Singh B edi, present at the occasion, commended Coca-Cola’s effort for such a unique project post Tsunami, which will touch the lives of the poorest of the fisherman. Sh Bedi highlighted that the project is unique as not only it is first Dock Yard coming up post Tsunami but that the marketing centre will help touch lives of even the smallest of the fisherman. The boat dockyard and marketing center together are expected to considerably ease the burden of storage, transportation and sale of the catch for approximately 3000 fishing families that live in the surrounding area.Speaking on the occasion the Panchayat President said that, â€Å"This initiative by Coca-Cola India and Action for Food Production (AFPRO) to bring about a renewed economic change is heartily welcome. The new boat dockyard would enable the fishermen to dock their boats safely and the proximity of the dockyard to the main market and the road will ease the burden of transportation, preservation and disposal of the ca tch†. He added that such corporate contributions are the only way the region’s fishing community – recently affected by the disastrous tsunami – will regain economic stability.With the financial investment from Coca-Cola India, the dockyard is built with technical support from Action for Food Production (AFPRO), a socio-technical non-governmental organization working for the development of the rural poor through effective natural resource management solutions. The new dockyard has been constructed at a convenient location further inland on the backwaters and away from the coast so that boats can be safely anchored and can be protected from any natural calamity like tsunami

He Loved Light, Freedom and Animals and Pneuomconiosis Essay

Both poems are about death and the acceptance of death although are written from different perspectives and are different for the fact that in â€Å"He loved light, freedom and animals† by Mike Jenkins the young boy’s death was quite a shock, but it could have been prevented whereas in â€Å"Pneumoconiosis† written by Duncan Bush the man’s death is inevitable, there is nothing he can do to change it. Both poems also have connection with coalmines. Pneumoconiosis is a disease caught from working down in the mines, and the background of â€Å"He loved light, freedom and animals† is about a mining disaster that happened in Aberfan where a slag heap on the side of a mountain collapsed and engulfed parts of the small town. The first poem I studied was Pneumoconiosis, and as the title suggests, the poem is about the killing lung disease that many coalminers suffered and died from. â€Å"Pneumoconiosis† was renames â€Å"The Dust† by the sufferers because it was mainly caused by inhalation of a lot of dust. The dust would get trapped in the lungs and made breathing difficult, and eventually killed after many years of effecting collier’s lives. Duncan Bush wrote in the form of an old retired coalminer who is slowly dying from the disease. The elderly man is now feeling the effects of the disease more than ever. He shows his feelings towards the disease and reflects to his past. The poor man worked down in the mines for thirty years without realising the fatality of his coughing and breathing difficulties but now he begins to see the truth, he’s now walking at a much slower pace and can not talk as fast and fluent. The constant repetition of the line â€Å"I try not to think about it† gives us the impression that in the back of his mind he cannot help the feeling of ominous foreboding that his life will soon be coming to an end. He is worried about when his death will come but doesn’t want the remainder of his life to be a misery. The opening line, â€Å"This is the Dust† is an introduction to the illness, it simply tells us what the whole poem and the title is about. The second line then describes it as â€Å"Black diamond dust†. It is a good way of describing the dust from the coal, as coal is similar to diamond in many ways. They are both valuable, and a fair amount of coal sparkles, as diamonds do. We understand that the man came from the South Wales valleys; the poet shows this by adding â€Å"boy† at the end of the line and uses informal English to punctuate his accent which symbolizes the location of the industry. It is a personal poem, Darren Bush is writing in the first person as though he is the old man telling his story â€Å"I had thirty years in it†. This is affective because we can relate with his character better by understanding what he is going through and feeling. The man was happy in his work back in the day; he didn’t have the slightest idea that one day working there would lead him to his death. â€Å"A laughing red mouth† He would be covered at work in black dirt, and his mouth would stand out, as it was the only clean part of him. We realize the first symptoms of his illness when he used to â€Å"spit smuts black† but obviously, he was unaware and didn’t realize the cause of his spluttering. The poet uses alliteration to describe the young collier suffering, the hard constant â€Å"s† conveys the way the sound the man made and it stands out. In the second verse, the man continues telling us about the disease he suffers from and points out the fact that he accepts it and he bravely admits he will die with it. The poet cleverly uses the line â€Å"it’s had forty years in me now† which follows the line â€Å"I had thirty years in it†. This shows that he is quite old, because he retired ten years ago. The disease isn’t only affecting his inside; his illness is visible – â€Å"like my blued scars†. The scars are a part of him that won’t go away, he can not erase them. The sufferer tells us how he gets by from day to day and how things have changed since he’s been ill in the third verse. There are a few pauses in the third stanza which conveys the shortness of breath the man has. â€Å"One step at a time; especially the stairs.† It is quite jerky, as I can imagine his breathing and talking would be like. He then goes on to talk about his past and his experiences. His own brother also died of Pneumoconiosis, so he knows what he is facing. He explains that he saw his brothers last moment, which I think is very emotional. Although he seems calm, he must be quite frightened that he will be going through the same thing. He doesn’t want to let the image of his brother that will always be with him scare him. The description the poet uses about the brother’s last moment are very good, and give us a vivid image of how much he struggled – â€Å"worse than a hooked carp drowning in the air†. The last three lines of the poem are very emotional and sad, he emphasises his slow walk and the occasional cough he lets out involuntary by telling people to know him as that man. This shows that the illness has effected him so much, he is different to a lot people when he used to be as healthy as the rest. After reading the poem, I admire the character in the poem because he can handle and accept his death, rather than complain and give up all hope. He is trying to lead his life as normal as possible and trying not to make the last of his life a misery which I respect. Another poem I studied was â€Å"He loved light, freedom and animals†. Mike Jenkins writes as if he is the father and he reminisces and remembers happy memories he shared with his son. He doesn’t believe that his son is dead and in his mind the boy is still as lively as ever. The disaster of Aberfan happened on the 21st of October in 1966. The slagheap was balancing on a mountain overlooking the small village. The flood of waste had slipped and rushed down the mountain shattering homes, farms and the village school, which killed 116 young villagers. Critics say that the disaster should never had happened and young, innocent people’s lives such as the character in the poems son shouldn’t have been lost. The poem contains many good descriptions that create strong images of both the child and the slag heap. This creates a good balance of positive and negative emotion in the poem. The images of the slagheap and the child are a complete contrast to one another; the descriptions of the boy are happy and beautiful foe example â€Å"his eyes gleamed as gorse-flowers do now† whereas the slagheap is described by the use of dark, depressing phrases such as â€Å"tumour on the hillside burst and the black blood coal†. The unpleasant phrase of the tumour growing on the top of the mountain reminds us of illness and gives us the thought people would want to stay as far away from it as possible. But tumours can be detected and defused, like the slagheap, it could have been manually moved but nobody had thought of the consequences until it was too late. The poet refers to the characters son throughout the poem, almost in every stanza which I believe makes the poem very interesting. It also shows that he will always think of his son, and will not give up the happy thoughts. He remembers the things he used to do when he was happiest. His son would be â€Å"in the classroom waving an answer like a greeting†. This emphasises how very enthusiastic and eager the boy was and obviously he was a pupil who enjoyed school, but it was there where he had died. When the poor boy was pulled out, the poet writes that his son must have been â€Å"like a child collier, dragged out of one of Bute’s mines.† A child collier would have been in a very dangerous job, and often lost their lives. They would come out of the mines hurt and covered in black dust but his son wasn’t a collier, he was at school. School is meant to be a safe place, but not for the pupils on the day of the disaster. A good example of a simile in the poem is the one about the son and his mother shown in the last stanza. â€Å"Ears attuned as a ewe’s in lambing.† The connection the boy had with his mother was like no other, his mother can still hear his laugh and like and ewe and a lamb, she was attuned to her son. This is a good way of showing that they were close, and his mother is lost without him. She will always recognize his laugh, and can still hear it clearly in her head. The parents of the boy will always remember him as they last seen him, young, healthy and happy. They will be hearing his â€Å"laughs springing down the slopes† for a long time. Mike Jenkins uses personification in his poem to make it more alive and colourful. An example of him using personification is shown in the fourth verse, he creates a character out of the slagheap when the poet describes it s if it has a â€Å"greedy belly† that ate up all the children and villagers. The tone of the poem is conversational, the father tells us as the reader about his son, and about his son’s death. It’s a dramatic poem, and is very emotional. Both negative and Positive feelings are shown in the poem. Although the theme of the poem is sad, the lines about the boy are happy; they are lines that bring a smile to the reader’s faces. In a way this makes us feel even sorrier for the father and makes it more emotional. The lines about the slag heap are bitter, expressing the father’s feelings towards it. In my opinion, the fact that the poem begins with a line about the grave â€Å"No grave can contain him† and then ends with a line about the grave â€Å"I try to foster the inscription, away from its stubborn stone† is clever. It emphasizes the fact that he is in his grave and will not do the things that were mentioned in the middle of the poem, he will not be â€Å"climbing a tree† again or â€Å"calling out names†. I personally enjoyed reading this poem because I felt I could relate to the father, as it was from a personal point of view and can relate to the loss of someone special. It was very emotional and made me sympathize for the mother and father. It was unfair for the innocent, fragile boy to die in such a horrific accident and it made me angry that people had not thought of the consequences they were facing by putting the slagheap on top of the mountain. Both poems are very successful in creating sad emotions, and also anger and frustration. In He loved Light, Freedom and Animals, anger is created because the boy and his classmates were so young when they died, and they didn’t deserve to have their lives taken away. In Pneumoconiosis, anger is created because the old man had been affected by the dust silently, and is expecting his death. This is very frustrating, as there is nothing we as the reader can do to change what has happened and what is going to happen. In my opinion, He love Light, Freedom, and Animals made the biggest impact to my emotions. As the child was only young, it is easy to relate to, and it makes the reader realize that life can be cut so short, although Pneumoconiosis is also very emotional, as the reader acknowledges the long term effects miners suffer. He has been, and is still fighting bravely but he knows he can’t hold on forever.

Mohatma Ghandi essays

Mohatma Ghandi essays HYPOHESIS- That Ghandis strengths were in being able to combat the unfairness of British rule and in temporarily unifuing a nation of very different people in opposition to the British in order to win independance for India and Pakistan. The country of India was the largest most prestigious possession within the British Empire. Up until World War one the British had never considered giving independence to India. There was a dramatic superior-inferior relationship between the British and the Indians. There was no strong sense of unity in India at this time. One man had the strength to combat the unfairness of British rule and temporarily unify this broken nation to achieve independence for the country. Mohandas Ghandi was a qualified solicitor, studied in London and had been practicing in South Africa where he represented Indian minority settlers. At forty six years of age Ghandi returned to India after WW1. Disgusted at the Rowlatt acts and the Armritsar Affair, Ghandi became determined to free India of both British rule and European influence. The Indian nationalist movement was strong within educated Indians but lacked support of the masses The illiterate Indian peasants were conditioned by centuries of hardship to endure misery and act in obedience to their overlords whoever they might be.(Cowie. p.40) It was almost impossible to influence, persuade or inspire them. Ghandi was the man who would do this. Affectionately given the name Mahatma (great soul), Ghandi condemned all things Western. He claimed true Indian nationalism involved a return to a simplistic peasant society of self supporting workers. To prove his belief to the country and show he was a man of the people he dressed like them, shared their poverty and their simplicity. By this he achieved a great emotional awakening among the masses. The effectiveness of Ghandis leadership by example was due to his ability to d...

Free Essays on Greatest Challenge

Challenge Essay When it comes to challenges, most young adults might say it’s trying to please their parents or trying to keep up with their car and insurance payments, but I feel that my greatest challenge, so far, is trying to stay positive and focused. Some might not see this as being a real challenge, but in my situation, that seems to get harder and harder each and every day. I am an 18 year old senior in high school. I’m on the varsity football team and also active in many clubs and class activities. I have a 3.6 GPA and ranked 50th among graduating seniors; but I don’t think I would have made it this far, if it weren’t for the help I received from my teachers and me staying positive and focused. About a year ago, my family and I were place in one of the toughest situations a family could go through, being homeless. Imagine being a junior in high school and losing almost everything you ever had. It was even more detrimental for my mother. She’s a single parent, making only $1,500 a month, trying to raise three children, put a descent roof over our heads, and taking on a car note and many other expenses, all without any assistance. After being evicted, we entered into a shelter for homeless families. This is where we now reside, but it’s only a one bedroom apartment and we could only stay there for one year: so now we are going through the pain stakes of getting packed and moving. Through all the hardships we have endured, and I truly mean hardships, we have been determined to stay positive. As of now, I have to constantly stay positive and focused. I wake up at five o’clock in the morning to catch the bus to go to school and make sure I stay focused on what needs to be done in class and try not to go to sleep. After school is over, I have football practice, which leaves me tired and exhausted, and from there I go straight to work. To add to the frustration, I have to also make sure my sister and brother h... Free Essays on Greatest Challenge Free Essays on Greatest Challenge Challenge Essay When it comes to challenges, most young adults might say it’s trying to please their parents or trying to keep up with their car and insurance payments, but I feel that my greatest challenge, so far, is trying to stay positive and focused. Some might not see this as being a real challenge, but in my situation, that seems to get harder and harder each and every day. I am an 18 year old senior in high school. I’m on the varsity football team and also active in many clubs and class activities. I have a 3.6 GPA and ranked 50th among graduating seniors; but I don’t think I would have made it this far, if it weren’t for the help I received from my teachers and me staying positive and focused. About a year ago, my family and I were place in one of the toughest situations a family could go through, being homeless. Imagine being a junior in high school and losing almost everything you ever had. It was even more detrimental for my mother. She’s a single parent, making only $1,500 a month, trying to raise three children, put a descent roof over our heads, and taking on a car note and many other expenses, all without any assistance. After being evicted, we entered into a shelter for homeless families. This is where we now reside, but it’s only a one bedroom apartment and we could only stay there for one year: so now we are going through the pain stakes of getting packed and moving. Through all the hardships we have endured, and I truly mean hardships, we have been determined to stay positive. As of now, I have to constantly stay positive and focused. I wake up at five o’clock in the morning to catch the bus to go to school and make sure I stay focused on what needs to be done in class and try not to go to sleep. After school is over, I have football practice, which leaves me tired and exhausted, and from there I go straight to work. To add to the frustration, I have to also make sure my sister and brother h...

10 Summer Retail Jobs to Look Out Forâ€and How to Get Them

10 Summer Retail Jobs to Look Out For- and How to Get Them When you think â€Å"summer job,† you don’t necessarily think â€Å"career path,† or â€Å"40 hours a week in a cubicle.† You probably think of something where you’re working with people, maybe at oddball hours, building experience and making bank before moving on to something else at the end of the season (school, a new job, etc.). Seasonal jobs can be great because they don’t have to be your forever job, but are a useful stop along your path. Whether you’re looking for a flexible second job or a summer job in between semesters, here are the retail jobs you might want to consider. CashierThis is kind of the classic entry-level retail job. Cashiers are responsible for checking customers out, handling different forms of payment, and using the store’s point-of-sale (POS) system. They may also be responsible for maintaining the checkout area, handling returns or other customer issues,The pay: An average of $9.18 per hour, per PaySc ale.What you’ll need: People skills, good math skills, and general trustworthiness, since you’ll be handling money on the store’s behalf.Stock ClerkStock clerks, who are most often found in big box department stores or grocery stores with high traffic and turnover, keep shelves full. Throughout the day, merchandise can get depleted or scattered, so these clerks are responsible for keeping shelves looking orderly, and tracking inventory. Clerks typically move between the store floor and the warehouse/storage areas throughout their shifts.The pay: An average of $11.14 per hour, per PayScale.What you’ll need: Clerical skills (for managing inventory and keeping records), customer service skills, attention to detail.Overnight Stock ClerkThis is a variation on other types of stock clerk positions, except these nocturnal professionals get their work done after the store is closed. Overnight stock clerks are responsible for inventory management, and getting the s tore ready for business the next day.The pay: An average of $11.14 per hour, per PayScale.What you’ll need: Clerical skills (for managing inventory and keeping records), customer service skills, attention to detail.MerchandiserIf you see displays as you walk into a store (or strategically placed along the way to convince you to buy cookies while you’re on your way to pick up milk and eggs), that’s usually the work of a merchandiser. Merchandisers are responsible for setting up product displays to maximize attention to specific products or sales. They work with an eye toward placement, design, and inventory.The pay: An average of $12.04 per hour, per PayScale.What you’ll need: Attention to detail, design skills, strong organizational skills.Store SecurityWhether during business hours or after the store is closed, just about every store needs security officers keeping a sharp eye on things. Security officers may be responsible for loss prevention (shoplifti ng by employees or customers), general store security, and safety procedures.The pay: An average of $11.65 per hour, per PayScale.What you’ll need: Attention to detail, possibly a background check.Retail AssociateRetail associates are usually at the front lines in every store. Answering customer questions, making sure the store shelves are well-stocked, handling transactions or returns, and generally being an ambassador for the store are all parts of a retail sales associate’s job.The pay: An average of $11.65 per hour, per PayScale.What you’ll need: Customer service skills, attention to detail, organizational skills, math skills, and problem solving skills.Retail Store ManagerIf you have previous retail experience, there may be opportunities for seasonal store managers as well, particularly in stores or industries where summer is a busy time. Managers may be responsible for managing staff, payroll, store policies, opening and closing, customer queries (and inte rvening when necessary), and basically keeping the ship moving smoothly.The pay: An average of $14.65 per hour, per PayScale.What you’ll need: Customer service skills, leadership skills, attention to detail, organizational skills, math skills, and problem solving skills.Customer Service AssociateCustomer service can be one of the most challenging jobs in retail, but if you have the people skills to turn an irate shopper into a happy customer for life, then this is the retail niche for you. Customer service associates are usually faced with problems- product returns, customer questions, customer complaints, etc., so troubleshooting is their game. Ideally, they help customers resolve whatever issues come up, while providing a good customer experience.The pay: An average of $10.63 per hour, per PayScale.What you’ll need: Customer service skills, patience, problem solving skills, attention to detail.BakerIf straight-up retail isn’t your thing, there are also ways to combine food service and retail for your summer job. Many grocery stores and department stores have in-store bakeries. These bakery associates typically help prepare baked goods and displays for the day ahead, so if you’re an early bird, this may be a great retail option for you.The pay: An average of $11.38 per hour, per PayScale.What you’ll need: Customer service skills, baking/cooking skills, punctuality, possibly food handling certification.Omnichannel AssociateThis is a new front in retail, as many companies start offering a multi-format approach to selling their products online and in brick-and-mortar stores. (Think Amazon, or department stores that let you ship from their warehouse directly to your local store for in-store pickup.) Omnichannel retail employees are retail sales associates that often work on the fulfillment side of things, preparing orders to be shipped or delivered. They help create a seamless process for customers who want to move from online s hopping to in-person shopping.The pay: An average of $11.38 per hour, per PayScale.What you’ll need: Customer service skills, attention to detail, organizational skills, math skills, and problem solving skills.How to Snag Your Summer Retail JobOnce you’ve figured out what type of retail job would be a good fit for you and your skills, what next? Here are five tips to help get you hired in time for summer.Time it right.Retail stores typically hire year-round, so when should you apply if you’re looking for that summer sweet spot? Right before summer is your best bet- store employee turnover can be high, and stores may not be able to plan staffing too far ahead of time.Find summer-friendly stores.Your best chances to snag a summer job will come at stores that are busy during the summer (sorry, Christmas ‘R Us). Home improvement stores or gardening centers are good bets for the summer, since people are outdoors and active. Ditto sporting goods stores, or offic e supply stores gearing up for back to school sales. Big box stores like Best Buy, Costco, Target, WalMart, etc. are usually perennially hiring, so keep an eye on those evergreen stores as well.Be ready to go.When you start scoping out places that might be hiring, have your resume ready to roll. Again, high turnover means you might have to jump on any opportunities right away. If you hear about an opening and spend three days spiffing up your application, it may be too late!Be proactive.Don’t wait for opportunities to come up. If you’re targeting a particular store, don’t wait for someone to put a â€Å"we’re hiring† sign in the window. Keep an eye on their website, or do it the old-fashioned way- stop in and ask! But remember #3: if you go into a store to inquire about potential jobs, make sure you’ve got your resume in hand.Use your network.You never know who might know of retail places that are hiring soon, so make sure to let people know you’re on the hunt. Your neighbor, your teacher, your old football coach- any of them could have good leads, so definitely mention that you’re looking for a new job. Plus, they know you, and may be able to vouch for you.A summer retail job doesn’t have to be a forever career (unless, of course, you find you have a passion for customer service, or a level of zen in creating floor displays), but it can be an excellent way to pay the bills and build experience before you get to your next step. There are a lot of opportunities out there, so you can find jobs that work best for you and your needs (part-time vs. full-time), your skills, and your experience level. Plus, you’ll be in air conditioning all summer. Not a bad deal!